Amazon is a great place to sell your products, but with so much competition out there, getting the photography right is vital!
The better your images are, the better your chances of making sales, so it’s worth spending the time to produce stand-out, quality images to nail your listing!
Below are our top tips for great Amazon Product Photography.
Starting with the basics, Amazon has a few rules which must be followed when it comes to image specifications.
File formats should be .tiff, .gif, .jpg or .png
Images should be at least 1000 pixels wide or high
The recommended image size is 2000 x 2000 pixels
Amazon allows up to 6 images on any standard listing. The first of which is your ‘main image’. This is the first image on your listing, and will also be used as the thumbnail in searches.
For the main image, you must follow these guidelines:
The products must be on a plain white background
The full product must be in the frame, with nothing cropped off
The product must fill 85% of the frame
The image must not have any additional graphics or text, or include any props
The image must be good quality with the product in focus
Different types of products have different guidelines (for example, adult clothing must be shown either flat or on a model. Children’s clothing must be shown flat).
Now you’ve got the main image covered, let’s move on to your 5 additional listing images! The rules for these are less strict, so it’s a great opportunity to add some character and show your product in a lifestyle setting.
Here are our top tips for getting the most out of your 5 additional images:
Add some close-ups showing details which might be hard to see in the main image:
Show extra information by creating infographics. This could show measurements or any USPs your product may have:
If you have multiple variations of the same product (different colours for example), it’s good to show the whole range:
Bring your product to life by showing it in use! You can include models, props etc:
Think about your target audience, and tailor your images to them if you can. What would they want to see in the listing?
Make sure your images are good quality and inspiring!
To see more professional product photography for Amazon, be sure to check out our amazon photography gallery as well as our product photography gallery
And get in touch today to book in your shoot