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  • Writer's picturePaolo Ferla


Updated: Oct 22, 2023

There are a few things to consider when shooting products.

Here are our tips to get your product looking it's best


What is the best background for product photography?

The best background for product photography is a plain, solid-colored background. This allows the product to be the focus of the image and ensures that the photo is not cluttered or distracting. White is a popular choice for product photography backgrounds because it creates a clean and professional look, but other colors can also be used depending on the product and the desired aesthetic. It's important to choose a background color that complements the product and does not clash with it.

A woman's hand holds a bottle of vitamins with the pills bursting out

Amazon rules with white

Amazon uses white background photography for a few reasons. First, a white background provides a clean, uncluttered look that makes the product stand out and easier to see. This is especially important for small items, where a busy background can make the product difficult to see. Second, a white background makes it easier for customers to visualize the product in their own space. This can help customers imagine how the product will look in their home or office, which can increase their confidence in the purchase. Finally, white backgrounds are also easier and cheaper to produce on a large scale, which is important for a company like Amazon that sells millions of products.

A suacepan on white background

Going beyond white

There are several factors to consider when choosing a background for product photography. The most important thing is to choose a background that complements the product and doesn't distract from it. A simple, solid-colored background often works best for this purpose. White and black are popular choices, as they provide a high-contrast background that makes the product stand out. Other neutral colors, such as gray or beige, can also work well. In some cases, a textured background, such as wood or fabric, can add visual interest to the photo. Ultimately, the best background for product photography will depend on the product itself and the overall aesthetic you're trying to achieve.

A pie, in it's box surrounded by ingredients

We hope that this guide to food photography has been helpful, but if you have any questions or there's something we didn't cover, don't hesitate to ask or drop us a comment!👇

About us

We are Future Proof Photography Ltd, a creative studio on a mission to bring your brand to life and share its story with the world, one scroll-stopping piece of content at a time. We specialise in product photography, videography and stop motion animations for food, drink and lifestyle brands of all sizes.

Get in touch

Ready to set a date for your shoot, or want to chat to us about an idea? Get in touch with our friendly team via our 'Contact' page, click here, or shoot us an email:

To see more examples of our product photography, please check out the product photography, ecommerce photography studio and stop motion services.

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