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  • Writer's picturePaolo Ferla

HOW TO MASTER PINTEREST MARKETING IN 5 EASY STEPS

Updated: May 22, 2023

Pinterest is often overlooked as a marketing platform, but it’s actually a great way to gain exposure if used well!

Unlike super fast-moving platforms like Instagram or TikTok, where content is quickly replaced and buried, Pinterest content is shown over and over again.

The site works more like a search engine, with images being pinned using keywords, so content has a much longer lifespan!

It's also a free and easy way to direct traffic to your website!

We'll guide you through a few ways to get the most out of your Pinterest page:



1. Great Imagery

First and foremost, Pinterest is a visual platform, so great images will always stand out!

Use bright, bold colours to catch the attention. And remember you can use video too!


2. Optimal Orientation

Ideally, Pinterest images should always be portrait - tall and narrow. This allows you to use the maximum amount of space for each pinned image!


pinterest images photography
Portrait images are best as they allow you to occupy the most space on the screen

3. Engaging Content

Make sure your content is fun, creative and interesting.

You can also use boards to curate and categorise your content into themes. For example, rather than having a single board called 'photography', increase your chances of being found by organising into sub-catergorise such as 'cocktail photography' or 'food photography'.


4. Keywords

Although good imagery is important, you also need to help people to find them by using keywords. These can be added to your display name, board titles and the image descriptions, the more the merrier!


5. Link to Your Website

One of the great things about Pinterest is you can link pins directly to your website with one click. This is a super quick and easy way to direct relevant traffic to your site!


pinterest images photography
Link your pins to your website to help increase traffic

So now you have the basics, get pinning! And while you’re there, check us out too:



We hope that this guide to Pinterest has been helpful, but if you have any questions or there's something we didn't cover, don't hesitate to ask or drop us a comment!👇


About us

We are Future Proof Photography Ltd, a creative studio on a mission to bring your brand to life and share its story with the world, one scroll-stopping piece of content at a time. We specialise in product photography, videography and stop motion animations for food, drink and lifestyle brands of all sizes.


Get in touch

Ready to set a date for your shoot, or want to chat to us about an idea? Get in touch with our friendly team via our 'Contact' page, click here, or shoot us an email: hello@futureproofcreative.co.uk


Please check out our social media content creators gallery to see more pictures like those above.

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