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  • Writer's picturePaolo Ferla


Updated: May 22, 2023

As we enter a new era of content creation, we’ve been predicting what will be big in the product photography world in 2023!

First, let’s have a look back at 2022…


This year saw products in motion become increasingly popular, from video clips to stop-motion, we couldn’t get enough of moving content!

This was even reflected in still images, with levitating products capturing a moment of action.


Authenticity was favored over heavily edited and staged images, with brands looking to add personality in a real, genuine way.


Minimalism was also popular with some brands opting for a ‘less is more’ approach, allowing the product to do the talking. Precision lighting, geometry, symmetry and repetition was used to create interest, without relying on too many props and embellishments.

Food, drink and product photography examples

So which of these do we think will carry on into 2023? These are our predictions!



Video and moving images will continue to shine.

There is a huge amount of evidence showing that moving images hold viewers attention much longer than a still image, so brands will be keen to take advantage of this.

We’ve already seen this take effect, with most of our briefs now including a video or stop motion video element.

We think capturing motion in still images will carry on being popular too!


Creating content for social media is already a huge part of our work, and we don’t see that changing in a hurry! Content creators have adapted the way they shoot to ensure content works for smartphones, with portrait framed set-ups becoming more popular than ever.

To give you an idea of the size of the market, Tiktok had over 1.5 billion active monthly users at the start of 2022, and is expected to hit 1.8 billion by the end of the year!

We also anticipate that user-generated style content will play a larger part of our work this year (read more about that here!)


360 degree images are slowly growing in popularity, particularly when shooting for ecommerce, such as Amazon product photography. We predict that this one will be a slow burner as brands begin to understand the technology further.


We think authenticity will continue to be a focus in lifestyle photography through 2023, with heavy editing taking a back seat. We’ll see Quality over quantity, with well thought-out

Brands will be keen to show a personal, human element in their imagery.


In design and branding trends, we’re likely to see a nod to nostalgia, with retro colour schemes and vintage style typefaces leading the way. Anything from the 70’s to early ‘00’s could make an appearance, and we expect to see this reflected in creative product photography too.

2023 design trends seeing a nod to nostalgia with 70's a retro colour schemes and typography
Design trends are likely to include a nostalgic element


Minimalism looks set to continue, with bold, contrasting colours being used to catch attention. Although chaotic maximalism is gaining popularity with Gen Z audiences, so there could be an interesting mix of the two in 2023.

Minimal photography using geometric shapes and block colour highlighting the label design on a bottle
Minimalism was popular throughout 2022, but will maximalism take over in 2023?


Finally, the rise in AI generated imagery looks to continue into 2023.

We’ll be interested to see how this develops over the year!

So those are our predictions for product photography trends in 2023, what are you expecting to see more of during the next year? Drop us a comment to let us know!👇

About us

We are Future Proof Photography Ltd, a creative studio on a mission to bring your brand to life and share its story with the world, one scroll-stopping piece of content at a time. We specialise in product photography, videography and stop motion animations for food, drink and lifestyle brands of all sizes.

Get in touch

Ready to set a date for your shoot, or want to chat to us about an idea? Get in touch with our friendly team via our 'Contact' page, click here, or shoot us an email:

To see more examples of our product photography, please check out the product photography gallery, ecommerce photography gallery and stop motion gallery.

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