5 Types of Content That Drive Engagement for Your Brand on Social Media

In the competitive landscape of social media, it’s essential to create content that not only captures attention but also drives engagement. Here are five effective content types from a production studio that can help elevate your brand’s presence.

1. Scroll-Stopping/Controversial Content

Content that surprises or challenges the norm can make a significant impact. Consider using bold or provocative imagery that encourages followers to react and engage. This type of content fosters discussion and can lead to increased shares, making it a powerful tool for visibility.

A great example of this is the content we shot for Original Stormtrooper for a variety of national holidays, including this shot for Valentines Day.

2. High-Quality Product Photography

Professional product photography is a must for showcasing your items effectively. High-resolution images that highlight details and textures can attract potential customers. Invest in creating visually stunning shots that reflect your brand’s identity, as these images can significantly enhance engagement across platforms.

Just like this image we captured for Brothers Cider.

3. Short-Form Videos (Reels/TikTok)

With the rise of video content, short-form videos have become a staple for social media marketing. These quick, engaging clips are ideal for showcasing products, providing quick tips, or telling a story. Utilizing platforms like Instagram Reels or TikTok can help you reach a wider audience and keep your content fresh.

A great example of this is this video we shot for Silent Pool Gin's social platforms.

4. User-Generated Content (UGC)

Encouraging your audience to share their experiences with your products not only builds trust but also creates a sense of community around your brand. UGC can be leveraged by reposting customer photos or reviews, providing authentic testimonials that resonate with potential buyers.

Just like this UGC video we made for Novela.

5. Stop-Motion Animations

Unique and eye-catching, stop-motion animations are perfect for showcasing products in a fun and creative way. This technique draws viewers in and can effectively demonstrate product features or processes, making your content stand out in a crowded feed.

Check out this example we shot for M&S Food.

By integrating these content types into your social media strategy, you can enhance engagement, build brand loyalty, and attract new customers. Focus on creating visually appealing and relatable content that speaks to your audience, and watch your social media presence flourish.

Ready to Elevate Your Brand?

If you're looking to create scroll-stopping content that resonates with your audience, get in touch with us at Future Proof Creative. Based in Bristol, we specialise in product photography, video production, UGC and stop motion animation. Our team of commercial photographers and content creators are ready to bring your vision to life. Get in touch today for more information on our services.

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