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Creating A Colourful Splash with Drop Bear Beer

  • Writer: Sam Fowke
    Sam Fowke
  • Aug 22
  • 2 min read

Drop Bear Beer approached us earlier in the year to shoot their new releases of fruit-cut beers. As soon as we saw the brilliant branding, the excitement started bubbling! With fun colours and splashing motion, we were in for a treat.


Capturing Motion


Capturing the splash of a drink can be tricky at the best of times, liquid can be unpredictable and difficult to control. The use of a fast shutter speed is essential and the use of flash will freeze the motion. Additionally, angling the light to shine from behind through the liquid will help it glow and show off its shape.


Bold and provocative social media post showcasing unique product photography that captures attention.


Getting Outside


When it's a bright sunny day, we don't have to worry too much about light power. We can alter our shutter speed to capture the motion without the need to use flash. A natural setting can often yield the best results! A quick shake of the beer before popping the seal can create that sought after foam spray.


Bold and provocative social media post showcasing unique product photography that captures attention.


The Human Element


Our brief included a couple of cans held by someone wearing an official Drop Bear Beer T-shirt - and shooting this outside in a car park was all we could do without locations booked. However with the use of our in-house models and the power of AI, we've filled the background to look like a crowd at a pride parade. The involvement of people in product photography connects the product to a real-life situation. When consumers see the product being used by someone, it's easy for them to put themselves in that position and connect more deeply with the brand.

Bold and provocative social media post showcasing unique product photography that captures attention.


Ready to Elevate Your Brand?


If you're looking to create scroll-stopping content that resonates with your audience, get in touch with us at Future Proof Creative. Based in Bristol, we specialise in product photography, video production, UGC and stop motion animation. Our team of commercial photographers and content creators are ready to bring your vision to life. Get in touch today for more information on our services.


Never miss a thing from us here at Future Proof by following us on our LinkedIn, Instagram, TikTok and Pinterest.


 
 
 

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