How We Captured Coors: Beer Photography Tips That Work

How we captured the perfect Coors moment — and how you can too.

Shooting beer might seem simple, but creating those crisp, refreshing visuals takes more than a cold can and good lighting. When we worked on a recent shoot for Coors, we used a tried-and-tested formula that brought the brand’s chilled, laid-back vibe to life. Here are three essentials to keep on your shot list:

1. Ice is Everything

Want your beer to scream “ice cold”? Use a mix of fake and real ice. Fake ice adds volume and lasts, while real ice gives that glossy, wet sheen. Pair it with a water spray bottle to create natural-looking condensation — no one will know it’s melting under hot studio lights.

2. Add a Human Touch

A hand reaching in. A cheers moment. Someone cracking open a can. Adding people makes the image feel inviting and personal, helping the viewer picture themselves right there, sharing the moment.

3. Set the Scene

Think beyond the product. Where would this beer actually be? A backyard BBQ? A beach hangout? Creating a realistic setting builds atmosphere and emotion — it’s not just about the beer, it’s about the lifestyle around it.

In a nutshell:

The best beer shots are the ones that feel real. Ice, people, and atmosphere — that’s the formula. Nail those, and your next shoot will be worth raising a glass to.

Ready to Elevate Your Brand?

If you're looking to create scroll-stopping content that resonates with your audience, get in touch with us at Future Proof Creative. Based in Bristol, we specialise in product photography, video production, UGC and stop motion animation. Our team of commercial photographers and content creators are ready to bring your vision to life. Get in touch today for more information on our services.

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