Photographing the perfect cheese pull for m&s

There are few things more satisfying in food photography than a flawless cheese pull. That slow, stretchy moment when melted cheese bridges two halves of a dish? Pure visual comfort food. And when you’re shooting for M&S, that moment needs to be nothing short of perfection.

But getting the perfect pull in a studio setting isn’t as simple as it might look. It’s not just about good ingredients — though with M&S’s quality food, we do have a head start. It’s about preparation, precision, and a bit of behind-the-scenes magic.

It’s All in the Details

We’ve spent years perfecting how to recreate that cheese pull over and over again. A heat gun is one of our go-to tools — it lets us melt the cheese exactly where we want it, often just seconds before the shot. We also carefully layer and position the food to maximise the stretch and structure.

Often, the dish has to be taken apart and put back together between takes — like a puzzle — to get just the right pull on the next go. It’s a process that involves trial, error, and a fair amount of patience.

The Art of the Pull

Food styling plays a huge role too. The way the cheese melts, stretches, and even snaps is all influenced by texture, temperature, and timing. We adjust all of it to capture the most tempting moment possible — one that feels real, indulgent, and just a bit irresistible.

Over time, we’ve learned the tricks to make it work, again and again. And while it might take several attempts, when that perfect image appears on screen, it’s all worth it.

After all, when it comes to M&S, food doesn’t just need to look good — it needs to make you want it. And nothing does that quite like the perfect cheese pull.

Ready to Elevate Your Brand?

If you're looking to create scroll-stopping content that resonates with your audience, get in touch with us at Future Proof Creative. Based in Bristol, we specialise in product photography, video production, UGC and stop motion animation. Our team of commercial photographers and content creators are ready to bring your vision to life. Get in touch today for more information on our services.

Never miss a thing from us here at Future Proof by following us on our LinkedIn, Instagram, TikTok and Pinterest.