PHOTOSHOOT FOR NEW BRAND POP DAYS

Branding starts from the very first frame. When Pop Days reached out ahead of their launch, we saw an exciting opportunity: not just to capture a few great images, but to help shape the visual story of a bold, playful new brand from day one.

Here’s how we brought their vision to life—and why those early creative decisions matter more than you might think.

Creating Content That Clicks

These days, it’s not just about looking good—it’s about standing out. Every piece of content needs to work hard: to stop the scroll, showcase the product, and reflect the brand’s identity in an instant.

With Pop Days, that meant leaning into a colourful, energetic aesthetic that mirrored their playful personality. From product shots to styled lifestyle imagery, each frame was carefully crafted to tell a cohesive story across every platform.

Where We Started

The heart of Pop Days’ visual identity came down to three things: product, colour, and lifestyle. These elements shaped our creative approach from the very first shoot.

We were especially inspired by the packaging—it was bold, fun, and instantly recognisable. That became our anchor, guiding everything from simple, clean pack shots to more styled scenes that brought the brand to life.

The Power of a Human Touch

Nothing creates connection faster than a human element. Including people in the imagery instantly adds warmth and relatability.

Sometimes, it's the smallest gesture—a hand squeezing a fruit into a packet—that makes a photo stop someone mid-scroll. Those moments add personality and help a brand rise above the noise.

Why It Matters

In today’s crowded market, a strong visual identity isn’t just a “nice to have”—it’s essential. Great imagery does more than look good; it builds trust, creates emotional connection, and lays the foundation for long-term brand success.

We’re so excited to see what’s next for Pop Days—this is only the beginning. 🌟

Thinking about your own brand launch? Let’s create something unforgettable together.

Ready to Elevate Your Brand?

If you're looking to create scroll-stopping content that resonates with your audience, get in touch with us at Future Proof Creative. Based in Bristol, we specialise in product photography, video production, UGC and stop motion animation. Our team of commercial photographers and content creators are ready to bring your vision to life. Get in touch today for more information on our services.

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