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  • Writer's picturePaolo Ferla

What makes a video go viral?

Updated: Dec 14, 2022

Is there a formula to what makes a video trend on tiktok and Instagram?

Key features of viral content

There isn't a specific formula for making a viral TikTok Instagram video, but there are a few things that can increase the chances of a video gaining popularity on the platform. Some of these factors include having an interesting or unique concept, using catchy music or audio, and creating content that is relatable or funny. Additionally, using popular hashtags and trends can also help to get more views on TikTok or Instagram.

Ultimately, the key to making a viral TikTok video is to create engaging content that resonates with the platform's user base.

We hope that this guide to food photography has been helpful, but if you have any questions or there's something we didn't cover, don't hesitate to ask or drop us a comment!👇

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We are Future Proof Photography Ltd, a creative studio on a mission to bring your brand to life and share its story with the world, one scroll-stopping piece of content at a time. We specialise in product photography, videography and stop motion animations for food, drink and lifestyle brands of all sizes.

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