food and drink videography

If you're looking to create content for your social media, you've probably come across the terms UGC and premium social content. But what's the difference, and which one is right for your business? At Future Proof, we create content for businesses of all sizes, from independent brands to national chains, and one of the questions we're asked most is which style of content works best. The answer? Both do. They just have different jobs to do. In this blog, we'll break down what