In the early days of a brand's development, there's a lot of trust needed between a client and a photographer. The UK launch of Monte Carlo Beer was one of those times. Getting the mood and style right the first time and fully understanding the product and vision was vital for a successful start for this beer's photography. Simplicity No distractions, only intention. This was one of the guidelines we were working within. Detail Capturing the texture and detail of the product

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