In the early days of a brand's development, there's a lot of trust needed between a client and a photographer. The UK launch of Monte Carlo Beer was one of those times. Getting the mood and style right the first time and fully understanding the product and vision was vital for a successful start for this beer's photography. Simplicity No distractions, only intention. This was one of the guidelines we were working within. Detail Capturing the texture and detail of the product

We had the pleasure of shooting for Drink Cruzy ahead of their launch this month. With a product like theirs, it's hard not to get excited about the endless creative possibilities. The unique characters featured on each can instantly brought personality to the project and inspired the direction of the shoot. Here's a look at how we created a collection of product photography and lifestyle content to help showcase the brand ahead of launch. Group Shots For the group shots, we