So, you need a photoshoot, but what type of images do you actually need? When our team asks for a shot list, we’re usually looking for one of two things: white background packshots or lifestyle photography. Both play an important role in showcasing your products, but they serve different purposes. Here’s why you might need each and how they can help your brand. White background packshots White background packshots focus solely on the product itself. Clean and distraction-free

We recently had the pleasure of working with Pact Coffee, whose mission is to bring the taste of artisan coffee into people’s homes. With a wide range of products - from rich espresso roasts to smooth filter coffees - Pact offers something for every kind of coffee drinker, whether you prefer bean-to-cup or pour-over brewing. Pact approached us looking for a fresh set of images for their website and social channels. They came to us with a strong vision, and it was our role to