How to Create Seasonal Content That Feels Right for Your Brand
We've had the pleasure of working with a number of brands this year to create their Halloween content. Each shoot has been completely unique, exploring different aesthetics, styles and formats to bring each brand's vision to life.
A halloween party table full of Colin the caterpillars with an orange background. A spooky espresso martini with ghost garnish. Shot on a black background full of cobwebs. A hand is pulling a bag of fruit sweets out of a pumpkin bags. The background is purple. A haunted mummy milkshake with edible eyes in a halloween setting with lots of cobwebs.
From dark and moody visuals to fun, playful productions, no two shoots have been the same. The secret is finding the right balance between embracing the season and staying true to the brand.
Our studio days are structured to make creating seasonal content easy, whether it's Halloween, Christmas, Easter or any other occasion. So, how do we create seasonal photography and video content that feels just right for every brand?
For the Elegant Brand That Wants to Be a Little Spooky
Even the most elevated brands want to join in the festivities. The key is introducing subtle seasonal elements without compromising their aesthetic.
Take our shoot for Think Drinks. We wanted to showcase their elegant drinks while still having a little fun with the Halloween theme.
A black cocktail with pineapple leaf garnish is in a glass with a metal skull hand around it A pink foamy cocktail is garnished with a cherry on a black velvet plinth. An orange cocktail is a tall glass with fake blood dripping down the side. A spooky espresso martini with ghost garnish. Shot on a black background full of cobwebs.
Subtle garnishes and seasonal details, paired with a dark, moody background, helped set the scene while allowing the drinks to do all the talking. It's all about embracing the occasion without taking away from the product.
For the Playful Brand: Bold, Bright and Full of Fun
Some brands want their products to feel right at home in the middle of the festivities. This is where we can have fun with bold backgrounds, recognisable decorations and a healthy dose of nostalgia.
A step by step tutorial of how to make a monster mummy milkshake. Included yard farm ice cream. 
A video of a bowl of green ice cream with eyeball garnish.
This is exactly what we did for Yard Farm, creating a series of playful recipe videos featuring their ice cream. Easy to watch and follow, the videos were designed to inspire audiences to recreate the recipes themselves, creating an instant connection with the product.
For the Premium Brand With a Playful Side
What happens when you have an elevated product but still want to embrace the spooky season?
A hand is pulling a bag of fruit sweets out of a pumpkin bags. The background is purple. A stack of pumpkins on a grey background with autumn leaves covering them. A halloween party table full of Colin the caterpillars with an orange background.
This was exactly the case for M&S. We created a series of videos that needed to maintain the recognisable M&S aesthetic while showcasing their Halloween products.
A spooky hand coming out of moss holding different M&S halloween treats. 
A cauldron sweet tin video. With smoke focusing on different sweets. 
A dark and Smokey video of colin the caterpillar sweets.
We achieved this through bigger sets, considered styling and additional visual effects. The result was a collection of social-first videos that felt playful and seasonal while retaining a polished, premium feel. Content that is not only inspirational but aspirational.
Finding the Right Seasonal Content Style for Your Brand
Ultimately, great seasonal content starts with understanding your brand and the style of content that best represents it.
Not every brand needs pumpkins, cobwebs and bright orange backgrounds. Sometimes it's about subtle seasonal details; other times, it's about going all out. The most important thing is creating seasonal photography and video content that feels authentic to your brand.
Once we understand your vision, our team brings it to life, from concept development and set design to styling, photography and video production.
So, if you're already thinking about your next seasonal campaign, why not get in touch? We'll work together to create content that feels authentically you while capturing the spirit of the season.
Ready to Elevate Your Brand?
If you're looking to create scroll-stopping content that resonates with your audience, get in touch with us at Future Proof Creative. Based in Bristol, we specialise in product photography, video production, UGC and stop motion animation. Our team of commercial photographers and content creators are ready to bring your vision to life. Get in touch today for more information on our services.
